RBG announces a new division called Royal Performance Group - July 18, 2005

For Immediate Release

Hinsdale, IL July 18, 2005 –Royal Buying Group, Inc. (RBG), a national organization dedicated to maximizing sales and profitability of convenience store and petroleum locations; announced today a new division named the Royal Performance Group.

The Royal Performance Group will maintain the development and administration of current stored value products of RBG, namely the RBG Phone Card and Loyalty cards; and, introduce exciting new gift card solutions that complement these offerings. Mr. Thomas Gilbert, RBG’s new Vice-President, Sales and Marketing brings over 17 years of experience in the incentive and loyalty industries to this new division of Royal Buying Group, Inc.

“We are very excited to introduce this new division of Royal Buying Group, Inc.”, said Michael Zielinski, RBG’s President and CEO. “The stored value card continues to grow dramatically within today’s consumer lifestyles and is seen as the complete payment transaction engine of the future. And, we are just as excited to bring in a veteran of this technology, Mr. Thomas Gilbert, to help us stay at the cutting edge of new technologies and payment solutions.”

“The Royal Performance Group will provide sales and marketing program services for a select group of top tier retail organizations, providing leading edge solutions that reward loyal consumers”, said Mr. Gilbert. According to Tom, “I am looking forward to creating exciting new reward incentives for these top companies that will energize sales at retail locations, create excitement for their retail sales associates, while enhancing the buying experience at select companies worldwide.” Companies wishing to set up loyalty based incentive programs using stored value technology may contact Tom Gilbert at t.gilbert@royalbuying.com or at (888) 728-3724 x32.

About Royal Performance Group:

Royal Performance Group (RPG) is a division of Royal Buying Group, Inc. and is located in Hinsdale, Illinois. RPG specializes in sales and marketing program services of stored value products including prepaid phone cards, loyalty cards, and gift/incentive cards. Royal Performance Group will be introducing new products offering more solutions to retail companies in the near future. For more information on Royal Performance Group, please visit www.royalperformancegroup.com.

About Royal Buying Group:

Royal Buying Group, Inc. is headquartered in Hinsdale Illinois. The core service capabilities include negotiating with regional and national suppliers for impactful and competitive sales and marketing programs, providing category management expertise, state of the art marketing support, excellent customer service support as well as a variety of additional service offerings for its membership. Royal Buying Group, Inc. ranked #252 on the 2003 Inc. 500 list as one of “America’s fastest growing companies”. Visit our website at www.royalbuying.com for more information on Royal Buying Group.